Working collaboratively, Gruppo Montenegro and Dyna Brains began a digitization effort, implementing sales and retail applications using the Neptune DX Platform on SAP as a rapid application development [RAD] tool.

Neptune DX Platform (Neptune DXP) for SAP is a RAD/low-code platform that provides a single UI for the SAP landscape and enables a rapid build and deployment cycle.

To get started, Ugo provided design thinking based on the stakeholders’ requirements and enlisted developers skilled in using and building apps with Neptune DXP.

The approach, said Lorenzo, was to connect sales promotions and calendars with order management and integrate all of the processes involved across applications. “The flow is integrated, it starts with the new Neptune Application, a second step in another system used by the sales force to insert the order, and is completed with the shipping and billing documented in SAP.”

“If you need to create a user experience quickly, Neptune Software provides a new and better way to work in SAP and create additional usability, preserving both user and organizational points of view,” said Lorenzo.

“We wanted to give the company the right information at the right time in the right way, that was only possible with apps created on Neptune DXP.”

For medium-sized companies like Montenegro, affordability is an important factor when considering how to move forward with digitization efforts. So is protecting investments in existing systems and architecture, like SAP.

“With Neptune Software as your enterprise app development tool,” Lorenzo added, “it’s possible to start quickly and easily, and without a heavy investment.”

Today, seamless technology is their key to scaling and adjusting promotions for all distribution channels Gruppo Montenegro serves.

“User adoption was easy and quick because the information was presented visually in a way that made sense,” said Lorenzo. “Sales managers were immediate advocates of the new apps and system, which meant we were able to achieve 100% utilization quickly among their teams.”

With accurate and timely information at their fingertips, Gruppo Montenegro can better manage sales performances and sales budgets throughout the calendar year.

“With a more fluid process, we now have full transparency of what’s happening at any point in time. That leads to better planning for our sales account managers. And over time as we build the data, with this app we should be able to see which promotions are most effective, and link certain promotions to profitability and revenue – with real proof points,” said Lorenzo.

In an industry that struggles with access to accurate sell-out data, any additional insights are highly valuable. “With consumer product goods, you don’t always know who is buying what when,” added Lorenzo.

“It’s a constant battle to find granular data around what sells best, what format works, and what sells on a particular date. This promotional management and planning application enables more traceability, so we can better plan our inventory and future campaigns.”

Ugo agreed. “The key success of the project has been the flexibility of Neptune DXP to fit Gruppo Montenegro’s needs according to their digital transformation requirements.”

The work at Gruppo Montenegro continues as Lorenzo keeps evaluating ways to create more robust experiences for a diverse set of users.

“It’s important that each reality is met, so our goal is to experiment and implement functionality for different processes and needs,” he said.

Founded in 1885, Gruppo Montenegro is a leading Italian spirits and food manufacturer. The Group’s brands have developed into icons of the “Made in Italy” label with strong brand equity and cultural significance. Thanks to a robust national and international distribution network, today the Group’s brands continue to be true ambassadors of Italian culture and tradition in over 70 countries around the world.

Industry Focus: Food and Beverage, Retail, Trade
Department: Sales
System Version: ERP ECC EHP7, SAP SD
Devices: Tablets, Laptops (Browser)
Timeline: 3 months